The creation of this wonderful company is to meet the needs of our customers, based on physiological needs for affiliation and recognition, proposed by Abraham Maslow by pandering to children, youth and adults from the community in general without distinction leads a wholesome and healthy as are the chocolates CHOCOLATE IS COLOMBIA LTDA.
products that will produce and market CHOCOLATE IS COLOMBIA LTDA., Are made with quality and hygiene standards set in place for handling food obtaining the trust of our customers, making covers, inserts and other chocolate products.
· QUALITY:
Discuss CHOCOLATE IS COLOMBIA LTDA., Is to talk about innovation. It is the mark that identifies a Colombian, delicious and nutritious and, as such, select the best raw materials to always offer quality products that meet the maximum needs of all its customers.
· Differentiation and innovation at
To face competition, renewing our product both inside and out. Offering attractive chocolates to taste and the sight of our customers.
• Promotion:
talk about some of the different promotions that traditionally CHOCOLATE IS COLOMBIA LTDA. offered throughout the year:
or Valentine (14 February): Although love should be careful every day is Valentine's Day when it blooms.
or Father's Day (March 19)
or Mother's Day (first Sunday in May): Because CHOCOLATE IS COLOMBIA LTDA. wants to highlight the beauty a special day like Mother's Day, because it is only once a year and because mother no more than one.
or Promotional discounts: CHOCOLATE IS COLOMBIA LTDA. treats its distributors at a discount to pass on to their facilities, which should in turn allow the end user to enjoy this discount. Often in times of low sales.
· Advertising:
Also we would like to highlight the great effort CHOCOLATE IS COLOMBIA LTDA. Engaged in the design of their advertising campaigns, as considered the best way to highlight your product on potential competitors and attract the attention of customers nuestrios.
MARKET RESEARCH
In Colombia, after coffee, produces large quantities Cocoa year.
In the past 2 years has increased the demand for cocoa consumption in Colombia.
Every day, people eat chocolate, with a higher consumption in children.
SUPPLY
1.The cocoa consumption increases between 3% and 3.4% annually. 2.La
production for export has grown in recent years. 3.La
investment in technology has increased and with it productivity.
CHOCOLATE IS COLOMBIA LTDA. Following the goal, controlled its costs to provide a quality product at a fair price, depending on consumption and domestic production, working in chains. Promotion
Some of the different promotions CHOCOLATE IS COLOMBIA LTDA.
give it throughout the year: Valentine
(14 February)
Day Mother (Second Sunday in May)
Love and Friendship (September 20)
Birthdays, anniversaries and special dates
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